In 1866 Cadwallader Washburn built a flour mill on the Mississippi River which began a revolution in the industry and grew to become General Mills. The milled flour had superior baking properties. Today, General Mills focuses on producing healthier, easier and richer food in all of their baking, cereal, pastry and dough products.

Product Portfolio

Our products are not only well known brands that you trust but as you will see many of them deliver on your specific needs, such as 0g Trans Fat, Organic, or 100% Whole Grain.

Merchandise Solutions


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Product Merchandising Guide

Complete Product Guide


The Best Brands For Your Business

General Mills Pocket Product Guide